Just days after Chevrolet launched the “Technology and Stuff” campaign based on a televised gaffe by a nervous staff member, Ford has announced a new slogan of their own, “Turbos and Shit”.
“Chevy’s new trucks may have ‘Technology and Stuff,’” Ford spokesstuffer Sid Deet told a crowd of passers-by near her office in Dearborn, “But ‘Stuff’ won’t give you better performance or towing capability. If you want a truck that can really deliver, you need the all-new 2015 Ford F-150, which has Turbos and Shit.”
Unlike Chevrolet, Ford does not plan to use the new slogan as a hashtag.
“We did try sending out a tweet that said ‘New F-150 has #turbosandshit,’” explained Ford social media guru Scott “The Full” Monty, “but we got a bunch of replies asking what turbo sand shit was and why anyone would want it in their new pickup truck.”
Industry analysts said they thought Ford’s new slogan would resonate with consumers.
“Our research shows that when consumers are asked about Ford pickup trucks, they do associate them with turbos,” said Paul Eisensteinstatysteinstienstadtdtdt, chief multi-part-question-asker at The Detroit Bookie. “Unfortunately for Ford, they also associate them with shit.”
UPDATE: Chrysler has announced their own new slogan, “Polystyrene or Objects,” proving that they don’t understand anything about anything.
The Interwebs were abuzz this week with first reviews of the new 2015 Ford F-150, every single one of which reported that the new aluminum-bodied pickup truck is made of aluminum.
“The new F-150 has several important new features, including an aluminum body, aluminum cab, aluminum bed, a 360 degree parking camera, aluminum doors, aluminum hood, some sort of fancy new engine, an aluminum roof and aluminum fenders,” read a review from Car & Aluminum. “But what most impressed us is the aluminum body, an all-aluminum wonder made entirely of aluminum.”
Ford representatives confirmed that the aluminum-bodied F-150, which makes extensive use of aluminum in its construction, is indeed made out of aluminum.
“Aluminum aluminum aluminum, aluminum aluminum,” said Ford spokesaluminum Al Luminum, speaking on condition of aluminum.
Ford brought every single engineer employed by the company to the press launch, most of whom spoke about the aluminum truck’s aluminum body, which they confirmed is made out of aluminum. While most were pleased to aluminum about the aluminum truck’s aluminum construction, a few expressed frustration.
“We spent a lot of time making all this neat shit for the bed,” said engineer Ben Gineer, who asked not to be named. “Concealed LED lights, a universal cargo-locking system, integrated ramps, built-in steps, and a lot of other cool stuff. And yet all anyone wants to talk about is that the body is made of fucking aluminum.”
Some publications featured more in-depth explanations of the aluminum F-150′s aluminum construction.
“The aluminum F-150 makes extensive use of extrude-honed aluminum,” reported Johnny Liebinum in Moluminum Trend. “Extrude honing is used to extrude-hone many of the extude-honed aluminum body parts, which are then mated to other pieces of extrude-honed aluminum, which are also extrude-honed out of aluminum. We’re not sure what extrude-honed means, but sure is fun to say. Plus the Ford people told us that we wouldn’t be invited to the new Cobra launch if we reported that the F-150 is held together with rivets and glue.”
Ford spokeschief Sid Deet said he was pleased with the early publicity on the truck.
“We really wanted to drive home the revolutionary aspects of the 2015 Ford F-150′s aluminum construction, and we think we’ve accomplished that,” he said.
Unfortunately, no one reported that aside from the aluminum body, the all-new 2015 Ford F-150 is rather uninteresting.
Ford Motor Company livened up an otherwise slow news day by announcing that they would switch from BlackBerry to Apple as their corporate mobile phone provider.
“We think this is an important move for a company that embraces modern technology,” said Ford spokesphoner Sid Deet, pausing his Depeche Mode CD and demonstrating how the iPhone fits easily into the pockets of his acid-wash jeans. “We really think the iPhone reflects the forward-looking attitude here at Ford, along with other mobile devices like this Nintendo Game Boy.”
Ford’s Vice President of Information Systems Chris Chinwarrior said the Apple iPhone would fit seamlessly into the company’s existing data infrastructure.
“Now that we’ve upgraded our back end from token ring to ten megabit Ethernet, we should have plenty of bandwidth to support the phones,” Chinwarrior told Autoblopnik. “We think they will work flawlessly with our Windows NT servers.”
Deet said the iPhones were part of a much larger modernization program at Ford, which would include upgrading factory equipment from steam-driven belt drives to electricity and installing air conditioning in up to 25% of Ford’s corporate facilities.
“If all goes well, we may even consider promoting women and minorities into high-level executive positions,” Deet said. “Although we don’t want to bite off more than we can chew.”
As a follow-up to his controversial interview with GM CEO Mary Barra, Today Show correspondent Matt Lauer taped an interview with Mark Fields, soon-to-be CEO of Ford Motor Company, which is expected to air next week. Autoblopnik has obtained an exclusive transcript.
LAUER: Good morning, Mr. Fields, and thank you for joining us.
FIELDS: Thank you for having me, Matt.
LAUER: And congratulations on being named Ford Motor Company’s next CEO.
FIELDS: Thank you. It’s a real honor, and honor and a privilege.
LAUER: There’s been a lot of speculation as to why you were named Ford’s new CEO. Why do you think you got the job?
FIELDS: Well, you know, Matt, I’ve been with this company almost my entire working life. I’ve been asked to take on some major responsibilities, running brands like Mazda, Jaguar and Land Rover and Volvo when we owned them. Under Alan Mulally, I ran our North American operations, and it was great to be able to make some major changes under Alan’s leadership. I think the Board of Directors felt I was the person best qualified to build on the great work Al has done. And that’s really an honor. It’s daunting [laughs], but it’s an honor.
LAUER: I want to tread lightly here, but you’ve heard this. You’ve heard it on web sites and you’ve heard it on blogs. You got this job because you are hugely qualified, 25 years in this company, a variety of different jobs. But there are some people who are speculating that you got this job because of your awesome hair, because people within Ford knew that as a guy with awesome hair, you could present a better image for the company. Does that make sense or does it make you bristle?
FIELDS: Well, that’s absolutely not true, Matt. I believe I was selected for this job because of my qualifications, not my appearance.
LAUER: Okay, let’s move on. Ford has been under a lot of pressure, in the media and from consumers, because you’ve had to restate the fuel economy ratings for many of your cars. That’s been–
LAUER: –a real challenge for Ford.
FIELDS: Yes, it has.
LAUER: There are people who say that the best way to deal with this, to deal with the public relations fallout, is to have a CEO with awesome hair.
FIELDS: Well, Matt, I really don’t think that has anything to do with it. Mistakes were made, and we regret that, and we have done our best to find out how those mistakes were made so we can make corrections and improve the process. You can’t run an American car company without the trust and the confidence of the American people. It’s important that we have that, and we need to come clean and say “This is where we messed up” and get that trust back.
LAUER: Do you think you are in a better position to regain that trust because of your awesome hair?
FIELDS: I really don’t think that has anything to do with it, Matt. Obviously, that situation was foremost in the minds of Al and of our Board of Directors when they selected me as CEO. I think that I have proven that I could deal effectively with those situations, because I–
LAUER: Because you have awesome hair?
FIELDS: No, Matt, this has nothing to do with — this is about my qualifications, my track record. Go back to when we first got Jaguar and Land Rover, and we had to make changes, we had to turn around those brands and their brand images, and with Land Rover especially, we were able to build a strong image for that brand. And I take pride in that, the work that my team and I did to make that happen.
LAUER: But you had awesome hair when you were running those brands.
FIELDS: Matt, can we drop the thing about my hair? It’s really not relevant. And I really don’t–
FIELDS: I don’t like that you keep–
LAUER: Okay, let’s move on to a different subject. Let’s talk about the automotive bailouts. Ford was the only automaker to survive the economic crisis without relying on government loans.
FIELDS: Yes, and we’re very proud of that. We’re grateful that the government offered a lifeline, and we’re glad that Chrysler and General Motors took advantage of that, because having either of those companies fail would have been bad for our industry, but we’re proud that Ford was able to survive on its own.
LAUER: Do you think that had anything to do with your awesome hair?
FIELDS: Okay, I think I’ve had enough of this.
LAUER: Because the CEOs of GM and Chrysler did not have awesome hair. They had ordinary hair.
FIELDS: I’m done with this. This is ridiculous, you and Jalopnik and your fascination with my hair. I’m just — This is ridiculous. I’m out of here.
LAUER: Mark Fields, thank you for joining us this morning. Great to see you and your awesome hair.
FIELDS: Fuck you, Matt.
LAUER: Mark Fields, who this week takes the reins as CEO of Ford Motor Company. Back to you, Savannah.
© Autoblopnik – Hat tip to Automatch Tom
Just days after Jaguar Land Rover announced a record profit of £1.9 billion (approximately $23 trillion in US funds), Ford announced that its 2008 sale to Indian automaker Tata was invalid.
“Yes, it’s true that the deal appeared to be legal and binding,” said Ford spokeslawyer Sue DiBastid. “However, our representative had his fingers crossed behind his back while signing the final paperwork, which invalidates the sale.”
Tata’s chief council Sol Lissiter said that he and the rest of Tata’s legal team had forseen such a possibility, and had protected the company’s interests by shouting “No backsies!” immediately after affixing his signature. However, DiBastid disputes the legitimacy of Tata’s no-backsies claim.
“Everyone knows that ‘no backsies’ only counts if it is said by the owner of the property in question,” DiBastid told Autoblopnik. “Solly can shout ‘no backsies’ until his face turns blue, the oceans turn to glue, and the sun and the moon go to Timbuktu, but that doesn’t make the sale of Jaguar Land Rover valid.”
Ford and Tata reportedly exchanged several angry memos covering topics that included deficiencies in each other’s personal hygiene, the presence of fecal matter in their cranial cavities, and the frequency and lack of discretion with which their respective mothers choose new sexual partners.
The two companies had originally agreed to settle the matter with a physical altercation behind the Ford headquarters building after office hours. However, all talk of the dispute abruptly ceased after it was announced that Tata had recieved a Playstation 4 as an early birthday present, and that its mother was allowing the company to invite friends over to play video games on a school night, but just this once as a special treat.
Ford announced that it will counter the upcoming Dodge Challenger Hellcat with a new version the Mustang to be called the Heavenferret.
Spokesferret Jay Soncampeight described the Mustang Heavenferret’s engine as a twin-turbocharged, quad-supercharged 7.5 liter V8 producing “eight hundred plus” horsepower and “I’m not sure but whatever it is it’ll be more than Dodge” lb-ft of torque.
Soncampeight said the new Mustang Heavenferret will get from 0-60 in about 4.5 seconds. When told that the Challenger Hellcat has a preducted 0-60 time under four seconds, Soncapmeight said, “In that case, the Hevenferret does it in three point five. No, you know what? The Mustang Heavenferret is always going 60 MPH. It doesn’t have to accelerate to 60 because it’s already going 60. All the time.”
He then added, “Let’s see those Eye-talians beat that.”
Asked about the Heavenferret name, Soncampeight explained that ferrets tend to be owned by young, trendy, forward-thinking individuals, while cat people tend to suffer from low self esteem, unfulfilling personal relationships, and chronic Toyota ownership.
“Besides,” he said, “the new Mustang kind of looks like a ferret.”
General Motors would not comment on plans for a competing vehicle, but an anonymous company representative named Fred told Autoblopnik that Chevrolet is considering an 11-liter, 1200 horsepower version of the Camaro to be called the Purgatorychicken.