Ford Motor Company today announced that they will soon introduce the automotive industry’s first aluminum press release.
“Aluminum is lighter than steel, stronger than paper, and has more letters in its name than wood,” said Clay Magnesium, Ford’s Spokesperson for Materials You Weren’t Expecting.
“Really, this isn’t entirely new technology,” Magnesium explained. “The ink in our traditional press releases have some trace of aluminum, as do the inks used by several automakers. But we will be the first automaker to make such extensive use of aluminum throughout the entire press release.”
Asked how the aluminum press release would come into play now that most communications are sent electronically, Magnesium said, “There are still a lot of publications that prefer printed press releases, and we think they will appreciate the light weight and durability of the aluminum press release. And for those who prefer to get information via email, we will send the aluminum press release as an attachment.”
Magnesium says the first aluminum press release will be distributed at the upcoming New York Auto Show. Initially, only truck-related press releases will use aluminum, with all other vehicle lines switching to aluminum press releases by 2018. Ford, which at one time was estimated to send out nearly 40% of the world’s press releases, is believed to be the first mainstream automaker to make a company-wide switch to alternative materials in their press releases.
Asked what benefits an aluminum press release would have over traditional paper or electronic PDF files, Magnesium said, “None, really. But when has that ever stopped us?”
According to a story in Automotive Nudes, Nissan’s Senior VP of Nissans that Don’t Look Like Other Vehicles has declared decisively that the 2016 Titan does not look anything like the Ford F-150.
“I am declaring decisively that the 2016 Titan does not look anything like the Ford F-150,” Freddi Az told Automotive Nudes reporter Richard “I Hate Sid” Schweinsberg. “While we recognize that there are some close similarities between the two trucks, particularly around the grille, hood, taillights, headlights, doors, fenders, front fascia, rear fascia, cargo box, running boards, door handles, bumpers, seats, upholstery, center stack, instrument panel, transfer case, ECU programming, and about 85% of the steering gear, I can assure you that the two trucks bear no resemblance to each other whatsoever.”
Az assured Automotive Nerds that Nissan had no need to emulate Ford or any other manufacturer.
“Sure, Ford builds a great pickup truck,” Az said, “But we think Nissan has a better idea. For example, we’re introducing a completely new trim level strategy. Buyers will find Nissan offers more equipment and better value when they compare the XL, XLT, Lariat, King Ranch, and Platinum models of the new Titan to comparably-priced versions of the F-150.”
Az concluded by saying that he is confident in the future of the Titan. “This is a truck that can go further,” he said. “Furthermore, the buying public knows that Nissan build quality is superior, because at Nissan, quality is Job 1, and our trucks are built Nissan tough. With our all-new Titan, we can say to the truck world, ‘Have you driven a Nissan lately?'”
Just days after Chevrolet launched the “Technology and Stuff” campaign based on a televised gaffe by a nervous staff member, Ford has announced a new slogan of their own, “Turbos and Shit”.
“Chevy’s new trucks may have ‘Technology and Stuff,'” Ford spokesstuffer Sid Deet told a crowd of passers-by near her office in Dearborn, “But ‘Stuff’ won’t give you better performance or towing capability. If you want a truck that can really deliver, you need the all-new 2015 Ford F-150, which has Turbos and Shit.”
Unlike Chevrolet, Ford does not plan to use the new slogan as a hashtag.
“We did try sending out a tweet that said ‘New F-150 has #turbosandshit,'” explained Ford social media guru Scott “The Full” Monty, “but we got a bunch of replies asking what turbo sand shit was and why anyone would want it in their new pickup truck.”
Industry analysts said they thought Ford’s new slogan would resonate with consumers.
“Our research shows that when consumers are asked about Ford pickup trucks, they do associate them with turbos,” said Paul Eisensteinstatysteinstienstadtdtdt, chief multi-part-question-asker at The Detroit Bookie. “Unfortunately for Ford, they also associate them with shit.”
UPDATE: Chrysler has announced their own new slogan, “Polystyrene or Objects,” proving that they don’t understand anything about anything.
The Interwebs were abuzz this week with first reviews of the new 2015 Ford F-150, every single one of which reported that the new aluminum-bodied pickup truck is made of aluminum.
“The new F-150 has several important new features, including an aluminum body, aluminum cab, aluminum bed, a 360 degree parking camera, aluminum doors, aluminum hood, some sort of fancy new engine, an aluminum roof and aluminum fenders,” read a review from Car & Aluminum. “But what most impressed us is the aluminum body, an all-aluminum wonder made entirely of aluminum.”
Ford representatives confirmed that the aluminum-bodied F-150, which makes extensive use of aluminum in its construction, is indeed made out of aluminum.
“Aluminum aluminum aluminum, aluminum aluminum,” said Ford spokesaluminum Al Luminum, speaking on condition of aluminum.
Ford brought every single engineer employed by the company to the press launch, most of whom spoke about the aluminum truck’s aluminum body, which they confirmed is made out of aluminum. While most were pleased to aluminum about the aluminum truck’s aluminum construction, a few expressed frustration.
“We spent a lot of time making all this neat shit for the bed,” said engineer Ben Gineer, who asked not to be named. “Concealed LED lights, a universal cargo-locking system, integrated ramps, built-in steps, and a lot of other cool stuff. And yet all anyone wants to talk about is that the body is made of fucking aluminum.”
Some publications featured more in-depth explanations of the aluminum F-150’s aluminum construction.
“The aluminum F-150 makes extensive use of extrude-honed aluminum,” reported Johnny Liebinum in Moluminum Trend. “Extrude honing is used to extrude-hone many of the extude-honed aluminum body parts, which are then mated to other pieces of extrude-honed aluminum, which are also extrude-honed out of aluminum. We’re not sure what extrude-honed means, but sure is fun to say. Plus the Ford people told us that we wouldn’t be invited to the new Cobra launch if we reported that the F-150 is held together with rivets and glue.”
Ford spokeschief Sid Deet said he was pleased with the early publicity on the truck.
“We really wanted to drive home the revolutionary aspects of the 2015 Ford F-150’s aluminum construction, and we think we’ve accomplished that,” he said.
Unfortunately, no one reported that aside from the aluminum body, the all-new 2015 Ford F-150 is rather uninteresting.
Ford Motor Company livened up an otherwise slow news day by announcing that they would switch from BlackBerry to Apple as their corporate mobile phone provider.
“We think this is an important move for a company that embraces modern technology,” said Ford spokesphoner Sid Deet, pausing his Depeche Mode CD and demonstrating how the iPhone fits easily into the pockets of his acid-wash jeans. “We really think the iPhone reflects the forward-looking attitude here at Ford, along with other mobile devices like this Nintendo Game Boy.”
Ford’s Vice President of Information Systems Chris Chinwarrior said the Apple iPhone would fit seamlessly into the company’s existing data infrastructure.
“Now that we’ve upgraded our back end from token ring to ten megabit Ethernet, we should have plenty of bandwidth to support the phones,” Chinwarrior told Autoblopnik. “We think they will work flawlessly with our Windows NT servers.”
Deet said the iPhones were part of a much larger modernization program at Ford, which would include upgrading factory equipment from steam-driven belt drives to electricity and installing air conditioning in up to 25% of Ford’s corporate facilities.
“If all goes well, we may even consider promoting women and minorities into high-level executive positions,” Deet said. “Although we don’t want to bite off more than we can chew.”
As a follow-up to his controversial interview with GM CEO Mary Barra, Today Show correspondent Matt Lauer taped an interview with Mark Fields, soon-to-be CEO of Ford Motor Company, which is expected to air next week. Autoblopnik has obtained an exclusive transcript.
LAUER: Good morning, Mr. Fields, and thank you for joining us.
FIELDS: Thank you for having me, Matt.
LAUER: And congratulations on being named Ford Motor Company’s next CEO.
FIELDS: Thank you. It’s a real honor, and honor and a privilege.
LAUER: There’s been a lot of speculation as to why you were named Ford’s new CEO. Why do you think you got the job?
FIELDS: Well, you know, Matt, I’ve been with this company almost my entire working life. I’ve been asked to take on some major responsibilities, running brands like Mazda, Jaguar and Land Rover and Volvo when we owned them. Under Alan Mulally, I ran our North American operations, and it was great to be able to make some major changes under Alan’s leadership. I think the Board of Directors felt I was the person best qualified to build on the great work Al has done. And that’s really an honor. It’s daunting [laughs], but it’s an honor.
LAUER: I want to tread lightly here, but you’ve heard this. You’ve heard it on web sites and you’ve heard it on blogs. You got this job because you are hugely qualified, 25 years in this company, a variety of different jobs. But there are some people who are speculating that you got this job because of your awesome hair, because people within Ford knew that as a guy with awesome hair, you could present a better image for the company. Does that make sense or does it make you bristle?
FIELDS: Well, that’s absolutely not true, Matt. I believe I was selected for this job because of my qualifications, not my appearance.
LAUER: Okay, let’s move on. Ford has been under a lot of pressure, in the media and from consumers, because you’ve had to restate the fuel economy ratings for many of your cars. That’s been–
LAUER: –a real challenge for Ford.
FIELDS: Yes, it has.
LAUER: There are people who say that the best way to deal with this, to deal with the public relations fallout, is to have a CEO with awesome hair.
FIELDS: Well, Matt, I really don’t think that has anything to do with it. Mistakes were made, and we regret that, and we have done our best to find out how those mistakes were made so we can make corrections and improve the process. You can’t run an American car company without the trust and the confidence of the American people. It’s important that we have that, and we need to come clean and say “This is where we messed up” and get that trust back.
LAUER: Do you think you are in a better position to regain that trust because of your awesome hair?
FIELDS: I really don’t think that has anything to do with it, Matt. Obviously, that situation was foremost in the minds of Al and of our Board of Directors when they selected me as CEO. I think that I have proven that I could deal effectively with those situations, because I–
LAUER: Because you have awesome hair?
FIELDS: No, Matt, this has nothing to do with — this is about my qualifications, my track record. Go back to when we first got Jaguar and Land Rover, and we had to make changes, we had to turn around those brands and their brand images, and with Land Rover especially, we were able to build a strong image for that brand. And I take pride in that, the work that my team and I did to make that happen.
LAUER: But you had awesome hair when you were running those brands.
FIELDS: Matt, can we drop the thing about my hair? It’s really not relevant. And I really don’t–
FIELDS: I don’t like that you keep–
LAUER: Okay, let’s move on to a different subject. Let’s talk about the automotive bailouts. Ford was the only automaker to survive the economic crisis without relying on government loans.
FIELDS: Yes, and we’re very proud of that. We’re grateful that the government offered a lifeline, and we’re glad that Chrysler and General Motors took advantage of that, because having either of those companies fail would have been bad for our industry, but we’re proud that Ford was able to survive on its own.
LAUER: Do you think that had anything to do with your awesome hair?
FIELDS: Okay, I think I’ve had enough of this.
LAUER: Because the CEOs of GM and Chrysler did not have awesome hair. They had ordinary hair.
FIELDS: I’m done with this. This is ridiculous, you and Jalopnik and your fascination with my hair. I’m just — This is ridiculous. I’m out of here.
LAUER: Mark Fields, thank you for joining us this morning. Great to see you and your awesome hair.
FIELDS: Fuck you, Matt.
LAUER: Mark Fields, who this week takes the reins as CEO of Ford Motor Company. Back to you, Savannah.
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