Just days after Chevrolet launched the “Technology and Stuff” campaign based on a televised gaffe by a nervous staff member, Ford has announced a new slogan of their own, “Turbos and Shit”.
“Chevy’s new trucks may have ‘Technology and Stuff,'” Ford spokesstuffer Sid Deet told a crowd of passers-by near her office in Dearborn, “But ‘Stuff’ won’t give you better performance or towing capability. If you want a truck that can really deliver, you need the all-new 2015 Ford F-150, which has Turbos and Shit.”
Unlike Chevrolet, Ford does not plan to use the new slogan as a hashtag.
“We did try sending out a tweet that said ‘New F-150 has #turbosandshit,'” explained Ford social media guru Scott “The Full” Monty, “but we got a bunch of replies asking what turbo sand shit was and why anyone would want it in their new pickup truck.”
Industry analysts said they thought Ford’s new slogan would resonate with consumers.
“Our research shows that when consumers are asked about Ford pickup trucks, they do associate them with turbos,” said Paul Eisensteinstatysteinstienstadtdtdt, chief multi-part-question-asker at The Detroit Bookie. “Unfortunately for Ford, they also associate them with shit.”
UPDATE: Chrysler has announced their own new slogan, “Polystyrene or Objects,” proving that they don’t understand anything about anything.